Man of the house: irrational fears

Ok, can we just be honest with each other?  Men have some irrational fears. . .at least, I do.  I'm afraid of 'the aisle.'  I don't even like to think about walking down the aisle.  I know I'm not the only one.  This avoidance is nearly uniform across the male gender.  I know this because I see lots of men in all other areas of the grocery store. . .yeah, the grocery store aisle.  I don't believe I have ever seen another man in this aisle.  Sometimes, I wonder if I'm the only man who has ever ventured there.
I remember the first time I went down that aisle.  I agreed to go.  It seemed like the right thing to do until I got there.  How tough could it be?  Why is it that I step down the aisle and it instantly feels like it's 300 degrees in there.  Ugh, I didn't realize there were so many choices. . . Super Thin?  Extra long?  Ultra Absorbant, Active, Over-nighters with Wings???  I just have to pick something.  If I just keep standing here, someone is going to see me. 

Ahhh, regular!  Here we go.  That must be what I need. . . I mean, I don't need them. . . Nevermind.
What am I so afraid of?  They're not going to hurt me, but just looking at the logo gives me hives. . .